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A quick google search of “latin women streoytypes” brings up images of poorly- clad avocado tanned, bird haired, reddish- lipped, shapely women. This fetishization of Latinas in the media is n’t only embarrassing, but it also has serious implications. It exacerbates stereotyping and can lead to intolerance. It can even promote dating violence and increase sexual harassment of young ladies.

The strangeness and fetishizing of latina physiques turns them into simple materials to be won and showcased. This is not to say that there are n’t some positive stereotypes of latina women, but the majority of portrayals in our mediascape leave out a whole community. This typecasting of latinas you restrict their potential by internalizing the photo that community puts forth of them.

Likewise, these stereotypes may be harmful to expat communities because they can power extra- american attitudes and reinforce the idea that Latinas do n’t belong in the workforce or contribute to the economy. It’s important to write Latina heroes who are smart, driven, and effective. But it’s just as important to write them with deficiencies, also.

Using a social determinants of health framework, this analysis explores community planning perspectives and experiences among 16 Latinas recruited from two federally qualified medical centers in Baltimore City, Maryland. Focus groups and semi- structured interviews were conducted November 2014 through June 2015. Three central themes emerged: