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Western women are frequently regarded as some of the most beautiful in the world. These women have a wealth of top-notch cosmetic operation and beauty procedures in addition to their obviously attractive capabilities. These include liposuction, rhinoplasty, facial surgeries, chest extension, and other procedures carried out by extremely skilled medical professionals in cutting-edge settings. It makes sense that more and more people are turning to Switzerland for these companies given the rapid growth of the beauty economy.

For the attractiveness market, the recent years have been specially significant. Beauty has continued to thrive despite the once-hot trades in clothing and even leisure goods nevertheless cooling due to its desirability, margins, and resilience in the face of difficult geopolitical and economic conditions.

Beauty is a simple method for pleasure models to gain market share, which is one of the reasons for this trend. The category is a promising opportunity for growth due to its enormous length, higher profitability, and ongoing consumer desire. The major extravagance brands have taken notice, as Richemont announced in september 2023 that it will construct a Laboratoire de Haute Parfumerie et Beauté and Kering hired attractiveness in February 2022.

However, even though Western standards of beauty does look admirable, they can be harmful to dark women. According to studies, dark women’s assimilation of European attractiveness standards—which is influenced by family, media, and peer norms—can have a significant negative impact on their course in life. These results include everything from self-perception to intellectual success, sexual conduct, and job prospects.